In order to help consumer brands manage their field sales efforts and expand their distribution channels in Africa, Digital Market World was established in Nairobi, Kenya towards the end of 2018. Its goal is to automate retail distribution for emerging countries.
Local retailers typically operate as the initial point of contact between consumer brands and their clientele in developing economies. These merchant stores are all over the place, providing regular customers with everything from snacks to sophisticated financial services. Over 90% of retail transactions on the African continent occur through these merchant channels, the majority of which are low value, cash-based, and in-person.
In Africa, 95% of retail transactions are still made using cash.
Of them, 85% are not well off financially.
Out of them, only 33 percent can access banking services.
Today, thousands of informal merchants use Digital Market World ’s B2B Commerce , to source, order and pay for inventory at any time via interactive mobile channels, and get it delivered directly to their store by the nearest distributor, within hours, every day.
By allowing them to serve as one-stop shops for common digital financial services like purchasing airtime, paying for electricity and water bills, and receiving banking and insurance services, Digital Market World also helps merchants make more money.
Kingdom Business House, Off Ngong Road, Nairobi
+254 720 543 299, +254 720 170 643
info@digitalmarketworld.net
www.digitalmarketworld.net