Digitizing Retail Distribution in Africa

Facilitating growth across the African retail

Source, order and pay for inventory at any time via interactive mobile channels, and get it delivered directly to their store by the nearest distributor, within hours, every day.

About Us

In order to help consumer brands manage their field sales efforts and expand their distribution channels in Africa, Digital Market World was established in Nairobi, Kenya towards the end of 2018. Its goal is to automate retail distribution for emerging countries.

The Reason Behind Our Existence

Local retailers typically operate as the initial point of contact between consumer brands and their clientele in developing economies. These merchant stores are all over the place, providing regular customers with everything from snacks to sophisticated financial services. Over 90% of retail transactions on the African continent occur through these merchant channels, the majority of which are low value, cash-based, and in-person.

$1T Transacted Annually

In Africa, 95% of retail transactions are still made using cash.

1.3B Consumers

Of them, 85% are not well off financially.

100M MSMEs

Out of them, only 33 percent can access banking services.

How IT Works

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Features: Easy and Convenient Sourcing

Today, thousands of informal merchants use Digital Market World ’s B2B Commerce , to source, order and pay for inventory at any time via interactive mobile channels, and get it delivered directly to their store by the nearest distributor, within hours, every day.

Our Impact: User Engagement and Retention Metrics

By allowing them to serve as one-stop shops for common digital financial services like purchasing airtime, paying for electricity and water bills, and receiving banking and insurance services, Digital Market World also helps merchants make more money.

Backed by leading global investors

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